Social Media is king in this day and age. You spend most of your time scrolling through feeds – whether to kill time or to discover some sort of information. But, even in the midst of its popularity, there are still big question marks for brands and business owners about what the difference is between Social Media Marketing and Social Media Management. In layman’s term: Social media marketing uses platforms for paid…

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We’re a big fan of Instagram Stories – both personally and professionally. We’ve also seen that engagement of followers has shifted to stories rather than feeds. Some great stats that help confirm the fact that stories are the new way include: 70% of Instagram  users watch Stories on both platforms daily, there are 400 million users watching Stories on a daily basis and the average brand’s feed is made up of 46% stories and…

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