Top Rated Amazon Tools


Nowadays, consumers spend a great deal of time browsing and purchasing products online. And for sellers, marketing on platforms like Amazon has become indispensable.

The way eCommerce companies do businesses has been completely reshaped by Amazon in the last few years.

With almost 232 billion U.S. dollars in net sales during 2018, Amazon is the leading online retailer in the United States.

And every year, despite its widespread popularity, Amazon continues to see enormous development.

One of the reasons for such success has been due to their capacity to deliver products to their clients so rapidly, with their Amazon Prime subscription.

In fact, with $1,300 spent annually on the site, Amazon Prime subscribers almost double the $700 annually spent by the average non-member.

However, If you have set up an eCommerce company or business, you know how difficult it can be to sell a product online, and even the most successful sellers need additional assistance.

This is why I’ve created a list of the top rated Amazon tools you can start using today, that will make it simpler and more effective to sell your products online.

Tool #1 – Jungle Scout


Description From The Developer: Jungle Scout offers extensive product research at the click of a button. Sort and filter through the product database, and spy on your competition with the product tracker.

Jungle Scout makes marketing on Amazon easy, and allows you to instantly find and validate suppliers for your products.

Our summary Of The Tool: 

Amazon is a huge marketplace that reaches millions of shoppers a day, so it’s no wonder that sellers looking to gain a foothold in a market would turn to this retail giant.

However, like any type of business, it’s necessary to do the appropriate research to succeed on Amazon, and that’s where Jungle Scout helps.



This app makes it easy for businesses or individual sellers to do product research and tracking, find product suppliers and do the appropriate keyword research to get the best results.

Once all of this is done, Jungle Scout makes it easy to launch with custom promotions and automated customer emails.

The Product Database function lets users search by keyword and apply filters to determine which products are in high demand.

Combined with the Product Tracker, they can create a selling strategy, keep an eye on the competition and find the important details: inventory, daily sales and revenue per product.

“Instead of trying to guess what people are going to buy on Amazon, we can just go into Jungle Scout and we can figure out exactly what people are purchasing.”
Rolando Galeana (Digital Content Creator – Jungle Scout)

The Supplier Database makes it easy for users to find a supplier to meet their needs.

Plus, they can also see the products the supplier manufactures along with the its top customers. Optimizing the listings is the only way to ensure that customers find the products.

With Jungle Scout, users can scour keywords and ASINs to see exactly what shoppers are looking for. This means more tailored pay-per-click (PPC) ads and increased traffic to help the business grow.

Jungle Scout even has a Chrome extension that makes it possible to evaluate the data at the click of a mouse.

The pricing varies for Jungle Scout, depending on whether the user downloads the web app or Chrome extension.

Web app pricing starts at $39 for a single user and the company also offers seller, standard and business tiers that price at $49, $69 and $99, respectively.

The Chrome extension comes with an annual fee that costs $97 or $197 depending on whether it’s the lite or pro edition. There is a 14-day money-back guarantee so buyers can take it for a test drive before committing.

Want to learn more about Jungle Scout’s Seller Central? Read the 2019 Seller Central Guide. 

Tool #2 – Helium 10


Description From The Developer: The Helium 10 Software Suite contains over a dozen tools that help Amazon sellers to find high ranking keywords, identify trends, spy on competitors, and fully optimize product listings to increase sales exponentially.

Our summary Of The Tool: 

Selling on Amazon means staying on top of the trends or losing customers to competitors. With millions of individuals and businesses selling, this can be difficult, but Helium 10 simplifies the process.

This all-in-one suite comes with tons of features to ensure success. 



The tools Helium 10 offers are broken down into several categories including: product research, keyword research, ongoing maintenance, product launches and listing optimization.

Blackbox helps sellers determine which products are in hot demand while Xray gives insight into monthly revenue and market data to help sellers make more money, with less work.

The inventory levels feature shows what each seller has in stock, so users can capitalize on those with low inventory, while trendster shows profitability throughout the seasons. The profitability calculator simplifies the pricing process.

Magnet and Cerebro are Helium 10’s tools to help with keyword research and they’re powerful because they narrow it down to the most optimal options and even compare keyword marketing strategies amongst competitors.

“Helium 10 has everything you need. There are literally hundreds of software tools for Amazon sellers, and I have tried most of them. But in my opinion, there is only one tool that matters for serious sellers: Helium 10. Helium 10 has everything you need in one tightly integrated set of advanced tools to source, create, and maintain million-dollar listings on Amazon”
Kevin King (Freedom Ticket & Helium 10 Elite)

Once the keyword research is done, Helium 10 has four tools to help with listing optimization: Scribbles, Frankenstein, Index Checker and Keyword Tracker.

Each of these creates extensive lists, monitors performance and displays how making specific changes will affect ranking.

Helium 10 has a free plan that offers limited use of its tools, some of which are restricted per day or month.

The other three plans — platinum, diamond and elite — cost $97, $197 and $397 per month, respectively. There’s also an a la carte option where users can pick and choose the tools they want to pay for.

Tool #3 – FeedbackGenius (SellerLabs)


Description From The Developer: FeedbackGenius provides automatic emails for Amazon sellers. Automate buyer-seller mesaging, enhance the buying experience, establish a healthier account, and get notifications when a review or feedback has been left.

Our summary Of The Tool: 

As an Amazon seller, whether you run a small startup or large corporation, customer satisfaction and communication is essential.

Missing messages and failing to respond to inquiries or less-than-stellar feedback can be detrimental as negative word spreads faster than positive remarks.


Fortunately, with FeedBackGenius from SellerLabs, automating this process saves time and improves customer relations.

FeedbackGenius incorporates several tools including automated buyer-seller messaging that makes it easy to respond to inquiries without taking up too much valuable time.

Relevant messaging at just the right time — such as sending tracking and order information — can help ease buyer fears and instill security and confidence after the order has been placed.



Feedback notifications let you know when you need to respond to feedback left for you, particularly if it’s negative. Prompt responses go a long way in easing a customer’s mind.

Product reviews showcase how customers are receiving your products and if they’re performing up to par. This identifies areas where either the product or service is lacking and gives you the chance to fix it.

FeedbackGenius users get a free 30-day trial to test out the software After that, there are several subscription tiers to subscribe to.

Choose from Essentials, which is free, or the Startup, Growth, Premium or High Volume levels which range from $20 to $250 per month.

Tool #4 – ManageByStats



Description From The Developer: ManageByStats is a software suite for Amazon sellers, built by real Amazon sellers.

Have all your Amazon tools in one place with a profit dashboard, advanced email responder, advertising manager, and keyword tracking.

Our summary Of The Tool: 

Sellers looking to boost their profits on Amazon should take a look at MangeByStats. Created by actual Amazon sellers, the software combines several top-notch features into a single platform. 



ManageByStats gives users a real look at their profits, including return on investment (ROI), sales, margins and even refunds, all in real-time. They can view the entire history of their Amazon shop or narrow it down by a specific date range.

With SellerMail™, automating email responses to customers is simple. Sellers have full control over what’s sent out and when, and they can even customize the email templates for each product, adding different logos even.

When a sale is made, automated emails keep the seller updated on its status as when it’s been received, shipped, out for delivery and delivered.


With the Advertising Manager, users can see which campaigns are working, determine which keywords are ranking higher than others and set target budgets per ad for maximum impact.

Keyword tracking tracks the ranking of terms and shows performance, so sellers can tailor advertising campaigns.

Pricing for the app starts at $59.97 per month for the starter package, but users can also choose from professional and advanced tiers for $174.97 and $309.97 respectively.

Plus, users can try the app for 14 days free, without the need to enter a credit card, to see if the software works for them.

Tool #5 – MerchantWords


Description From The Developer: MerchantWords collects searches from the Amazon search bar to see into the minds of shoppers — your customers — and show you how they’re searching.

With the power of MerchantWords’ keyword data, you can discover new product ideas, increase traffic to your product listings, improve PPC campaigns, and ultimately, grow your sales and your business.

Our summary Of The Tool: 

There’s a lot of science that goes into understanding keywords and algorithms and how to reach customers. MerchantWords looks to make the entire process easier on Amazon sellers by giving them the information they need to succeed. 



The main feature that MerchantWords offers is its keyword database, which has over 1.5 billion keywords. They’ve been collected directly from Amazon, giving users insight into the shopper’s mind.

This information can be used to tailor ad campaigns, come up with new ad ideas, increase traffic and improve overall sales as a result.

The Keyword Tools also make it easy to stay competitive, using real-time data to make split-second decisions on a better marketing strategy.

“If your priority first lies with improving the life of a customer, then that is always going to align with Amazon’s long-term goals.”
George Lawrence (Founder at MerchantWords)

The Listing Advisor™ service matches the seller with a qualified SEO expert who can go through product listings and optimize them to get the best results.

Pricing for MerchantWords is broken down by geographic location. Users can access the global records for $60 per month, while the United States only is $30 per month.

There’s also the option to use the tool for other countries, but the price varies per region. Users do not have to commit to the service for a specified time period and can cancel at any time.

Tool #6 – AMZRefund 


Description From The Developer: AMZRefund’s software analyzes your inventory’s history to find FBA errors and calculate how much money Amazon owes you. AMZRefund’s Amazon reimbursement service is the most affordable and hassle-free way to claim reimbursements from Amazon’s mistakes.

Our summary Of The Tool: 

Many sellers use Amazon for the exposure that the e-commerce giant brings, but those who use the company’s FBA service might be losing money they don’t even know about.

Since all of the products are stored in Amazon’s warehouse, they’re out of the seller’s control and it’s not uncommon for errors to happen. Enter AMZRefund, a service dedicated to getting sellers the refunds they’re entitled to. 



Finding and tracking errors such as destroyed or damaged goods and lost inventory takes valuable time, which many sellers and business owners don’t have to spare. It can take hours upon hours sorting through inventory and even then it can be hard to find a discrepancy.

AMZRefund, however, uses software to search through the inventory history and find mistakes that are often overlooked.

AMZRefund is simple for users, it has no software to download or install, just simple instructions to set up an account. Once it’s set up, users can log into the platform and run reports.

None of these reports violate the terms of service, so there’s nothing to worry about — only potential money to find.

“Sellers can get reimbursed for a lot of different reasons. Incorrect refunds given to customers from Amazon support, lost inventory, incorrect removal orders, etc. […]”
Travis Jamison (AMZRefund)

AMZRefund has a simple pricing policy. There’s no flat rate for the service. Rather, the user pays a 12% commission on the amount they get refunded.

]This makes it a risk-free service for those who feel like they might be losing money erroneously.

Tool #7 – StitchLabs 


Description From The Developer: By automating, centralizing, and streamlining multi channel inventory and operations into a single platform, Stitch Labs provides retailers with the visibility, control, collaboration, and insight needed to drive profitability and scale growth.

Stitch acts as your operational control center for managing all of your operational processes, ensuring that you have complete insight, control, and flexibility to operate your business as you see fit.

Our summary Of The Tool: 

Selling online means dealing with tons of competition, but with tools like StitchLabs, businesses can centralize their operations.


Several features make it easy to automate the processes, eliminating the need to spend entire days tracking down sales, revenue, logistics and inventory. 

One of the features that StitchLabs offers is the ability to track inventory from the moment it enters the business to the moment it ships out the door.

This means less time physically tracking down supplies or products and more time spent on growing. The order management feature simplifies the process, enabling business owners and salespeople to handle a large volume of orders without sacrificing customer satisfaction.

Fulfilling orders can be difficult as the business scales, but with fulfillment and shipping features that include order logistics and routing, knowing where each package is and the status of each order is as simple as looking at the StitchLabs dashboard.


Those looking to grow wholesale and B2B business can access StitchLab’s partner sites to further opportunities. All businesses need reports and with the dashboard, sellers can run any one of over 60 in-depth options that show the business standings.

\Advanced services add the ability to access APIs and get more in-depth consulting or training from StitchLab experts.

There’s no pricing on the StitchLab website, but interested users are invited to try out a demo tailored to their business needs.

Tool #8 – Content26 


Description From The Developer: Content26 creates Amazon content that improves product discoverability and provides online shoppers with branded shopping experiences.

By combining content with Amazon Advertising, we maximize your return on ad spend.

Our summary Of The Tool: 

With so many sellers on Amazon, it’s necessary to stand out above the competition and there’s one surefire way to do that — content.

Content26 specializes in Amazon content, helping sellers achieve their sales goals one listing at a time. 



When it comes to content, sellers can’t just use a boring description. It has to be thorough, catchy and stand out from the millions of products Amazon has to offer.

With Content26 A+ content, sellers get the added perk of having features, comparison charts and keyword-optimized text that’s designed to sell products.

Content26 offers Amazon advertising services that include comprehensive research into the products and appropriate keywords that shoppers are actively looking for at the moment.

Once sellers have stellar content complete with optimization and keywords designed to help with search rankings, they need a way to advertise.

“[…] Research shows how important it is for brands big and small to re-think their Amazon content […] Shoppers expect different content from well-known and upstart brands. And brands that refuse to give shoppers the content they want risk being ignored.”
Mark White (Content26)

The managed campaigns feature helps come up with successful marketing strategies that reach customers far more than automated ads.

Sellers who don’t use Amazon can still benefit from Content26’s services, especially if they sell on large retail sites such as Best Buy, Walmart, Costco or Target.

The pricing varies per client and their needs, and for this reason, Content26 invites interested parties to reach out for a no-obligation quote to price their services.

Tool #9 – K-lytics


Description From The Developer: K-lytics offers monthly e-book market updates for better decision-making as an author, agent, or pubisher to evaluate the commercial attractiveness of Kindle book categories.

Our summary Of The Tool: 

Ebooks have become exceedingly popular over the last decade with more people opting to read on their devices rather than buy a paperback book.

With the changing times, more writers have gotten onboard with the ebook trend and gone digital.


Going digital has also helped new writers gain a foothold where they might’ve struggled before. K-lytics wants to help writers succeed in the market and they have features aimed at doing just that. 

There are several tools incorporated into the software, including analytic tools that help sellers search the competition by sales volume, learn what’s popular and ranking high, and how much competition there is within a specific category.

K-lytics also provides its subscribers with a variety of reports that cover various genres and their markets, to help sellers make decisions about what kind of books to write and offer for sale.


Additionally, there are many free bonuses such as a guide on how to meet goals in Kindle royalties and how to understand the market reports.

K-lytics has three different pricing tiers: Premium, Elite and Elite Annual. Premium costs $47 per month and Elite costs $197 per month.

Those who want the Elite service can save $365 total by paying $1999 for the year instead of opting for the monthly subscription.

Tool #10 – Snagshout


Description From The Developer: Snagshout connects early adopters and influencers with great brands that appreciate their customers.

Snagshout allows you to snag deals and save money by getting coupon codes to use on deeply discounted products.



Our summary Of The Tool: 

Getting high rankings on Amazon is not as easy as it seems because of the millions of sellers looking to capitalize on the site’s popularity.

There are several ways to promote products and gain more views, and Snagshout can help sellers even achieve ranking on page 1. 

The software makes it possible to follow up with customers and potentially upsell, which can boost sales and drive up revenue.

To help with ranking on page 1, Snagshout has a special keyword boost technology that helps figure out which search terms will have the most impact.


Snagshout has three different subscription options including Pro, Elite and Ultra. Each one comes with an increasing number of campaigns and videos per month, so users can purchase one that fits their business needs.

Additionally, Snagshout has a 30-day money-back guarantee. Anyone can cancel within the 30-day time frame and get their money back, no questions asked.

Tool #11 – KeywordInspector


Description From The Developer: KeywordInspector is a suite of individual tools to help you, the Amazon Seller, gain an advantage over your competition.

While each tool is separate, you can rely on multiple tools at once to help you find/sell/optimize more products, faster on

Our summary Of The Tool: 

Keywords are the backbone of any product listing, especially on Amazon where it’s easy to get lost in the shuffle of millions of other sellers.


KeywordInspector wants to help sellers get the sales they deserve by improving their rankings, starting with the most important aspect. 

The reverse ASIN tool lets users look at over 450 million search terms and find keywords that they never would’ve thought to use, but really do work and have proven results.

The product research tool lets users take a look at what’s popular to determine whether it’s worth entering the market.

“We have 461,051,812 Amazon Keywords in our Database, adding millions more every week across marketplaces”

Product research is free for the basic edition and requires signing up for a free account. Users can access all of the features with one of the paid tiers.

The keyword trends tool shows what shoppers are looking for and how they word their searches, so sellers can tailor their optimization to meet these trends.

This comes with a 3-day free trial, then is available through paid subscription only.

There are many different subscription plans available for sellers, and they come with monthly or yearly payments.

Sellers can choose between Reverse ASIN Amazon keyword research, Amazon product niche research, Keyword trends research and Amazon coupon tracking and FBA scarcity tools.

Each one has their own pricing tier and should be evaluated individually.